Meowly is a brand that helps new cat owners establish a proper start for their cats. With my years of experience in animal behavior in shelter work — the main reason for adoption return was because owners didn’t properly set up a home base for their cats. This brand is a special tool kit to prevent that from happening. In this brand, with my logo exploration using my illustration skills, I created a whole world of Mr.Meowly — all the way from animations, to an app prototype that is a guide in your pocket.