“Meet The Goggins!” is an ad I helped conceptualize for CMP under the creative direction of Matt Therrien, alongside copywriter Chloe Collins and head of production Barry Wolfard. I also played a minor role in art direction on set. This spot highlights the benefits of staying informed about electricity consumption through CMP’s free service, powered by smart meters. The service provides customers with personalized updates on their energy usage, helping them manage and potentially reduce their electricity costs.